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Portuguese retailer adopts item-level RFID  
Thursday January 17, 2008

Advanced ID reports that its recently introduced UHF 500 Series RFID reader has been implemented for item level tracking by a Portuguese retailer, representing the company's second European contract for the 500 Series reader since it was introduced in November 2007.

The recently opened book store, Byblos, in Lisbon, with over 35,000 square feet of selling area, is the biggest of its kind in the country and has become the first to implement item level RFID, according to CreativeSystems, the official distributor of Advanced ID's RFID reader and product lines in Portugal (which handled the contract).

Full item-level tagging
All shelves, books, CDs, DVDs, and other products are uniquely identified with industry standard passive RFID tags that are read at the kiosks and points of sale in a fraction of a second.

For additional functionality and consumer convenience, the user can find out exactly which shelf contains the book they are looking for and can get additional information about a book and its author just by approaching the kiosks throughout the store.

Warehouse systems
The warehouse used by Byblos is designed for maximum automation and equipped with RFID, maximizing efficiencies for the complete supply chain - from the warehouse to the store. The store is equipped with 60 Advanced ID ST500 readers in all points of sales and kiosks, among other high-tech appliances including 36 touch screens and 50 plasma televisions.

Dan Finch, President and CEO of Advanced ID, said: "We are pleased to see the retail sector more broadly accepting RFID, and we are even more excited that our products were chosen over much larger competitors."


More Info: 

http://www.advancedidcorp.com

Source: Advanced ID Corporation

 

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