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With the RFID market poised to surge from millions to tens of billions of tags over the next five years, a critical mass of the technology will spur innovation and new applications across the enterprise value chain, according to Texas Instruments RFID General Manager, Julie England.
According to England's keynote address at RFID World 2005, wireless RFID data acquisition, value-chain applications and storage networks will create new business models, in much the same way that the mobile phone has shifted the market from voice-only to a range of messaging, data and transaction services.
"At the edge of wireless and wireless sensor networks, RFID is converging with Electronic Product Code (EPC) and sensor technology to unlock new applications that go beyond identification to include everything from authentication to temperature, time expiration, pressure and condition monitoring," said England.
England outlined TI-RFID's vision of RFID existing at the edge of the network as one of three core elements of its RFID strategy in 2005, which includes bringing the value of RFID to enterprise applications in the retail supply chain, contactless commerce and pharmaceutical markets, as well as driving global standards to enable the high-volume, high-quality manufacturing of RFID transponders and reader modules. "'Value, Volume, Vision' is our business mantra as we accelerate our pace of wireless innovation and build on our heritage of making new markets for RFID," England added.
Texas Instruments is nearing a production milestone of 500 million RFID tags and says it is now gearing up for the production of billions of chips, straps, inlays and reader modules for the retail supply chain, contactless commerce, and pharmaceutical applications. According to England, TI is currently working with consumer packaged goods manufacturers (CPGs), retailers, credit card companies, point-of-sale terminal providers, pharmaceutical manufacturers, label converter companies and systems integrators.
"TI's objective is to empower a host of new RFID applications that drive core business process transformation," concluded England. Texas Instruments RFid Systems is an integrated manufacturer of RFID transponders and reader systems, which aims to help establish new markets and international standards for RFID applications.
Source: Texas Instruments RFid Systems
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