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A sticker that converts almost any frequently carried item into a credit card has recently been recognised as a significant innovation in customer loyalty programmes.
On Track Innovations (OTI), a provider of contactless microprocessor-based smart card solutions for homeland security, payments, petroleum payments and other applications, has announced that Garanti Technology (GT), an affiliate of Garanti Bank, Turkey's third largest private bank, won the Best Innovation in a Loyalty programme award at the Cards & Payments Europe 2008, conference and expo, for its "Bonus Trink" Sticker project, based on OTI's smart sticker contactless payment device.
Smart sticker
Bonus Trink is the brand mark of Garanti's contactless suite of payment forms including plastic cards, watches, key fobs and the above mentioned smart sticker, all supplied by OTI. OTI's smart sticker is an entirely self-contained, contactless payment device that adheres to multiple surfaces including mobile phones, PDAs and more, obviating the need to carry a separate credit card.
The special configuration and adhesive on the back of the smart sticker makes it easy to attach to any surface, be it metallic, plastic or other. This feature enables issuers to add contactless payment capabilities to existing mobile devices independent of the handset type and model. The smart sticker upgrades products which are already in circulation, providing a quick time-to-market, cost effective solution, which assists issuers in increasing market share.
It's cool too
Another aspect that has emerged regarding the Smart Sticker, both in Turkey and in its initial introduction in the US has been the "cool factor" especially among university students and the 20-35 year old age group. Payments are made by placing the smart sticker a few inches away from OTI's Saturn 6000 contactless reader.
The Saturn 6000 contactless reader is a leading cost-to-performance contactless reader in the market today, certified by the major financial institutions. OTI has delivered several thousand readers to Garanti Bank for its Bonus Trink programme.
Sources: On Track Innovations (OTI); Garanti Bank
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