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BIGresearch and Artafact have launched a new syndicated study and report to track consumer awareness, attitudes and opinions about the wave of RFID applications hitting the market from Texas Instruments, VeriChip maker Applied Digital, IBM, and others. The study of over 8,500 adults will explore the impact that the recent publicity over new RFID applications has had on awareness of RFID technology, and on consumer attitudes and opinions about it. The study will also look at the sources of information consumers use to get and stay informed about RFID. Has this recent publicity fueled or abated consumers concern for privacy? From the first wave of the study fielded in September 2004, 72% of the respondents had never heard of RFID and had no idea what it was. Those that were aware (28%) had educated themselves via the Internet versus hearing about it from traditional mass media like television, radio and print. "We expect to see big changes in just a few months with more consumers being aware of RFID and having heard about it from traditional media channels," commented Linda Stegeman, president for Artafact. This forthcoming second wave of the study will also explore which brands, companies and organisations (if any) are emerging for consumers as good sources of information about RFID applications.
Source: Artafact LLC
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